Harness the fastest,
most-accurate data
in your dealership.

The Urban Science® DataHub™ is the power source of all our Dealership Performance solutions. It captures 96% of industry sales sourced daily, making it the only source of daily data available to dealers.

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Comprehensive Coverage

With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive DataHub™ gives you the most complete picture of the automotive market.

Daily Data

Your data is updated frequently, making our solutions the only ones in the industry fueled by daily sales data.

Hyper-Granular Insights

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase and selling dealer.

Universal Connectivity

This powerful data can also be delivered to any platform, extending dealers’ ability to make daily decisions for their other investments.

Data Protection

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

LOWER DEFECTION RATES
INCREASE TRAFFIC
IMPROVE RETENTION
DRIVE EFFICIENCY
EXPAND YOUR MARKET
ENHANCE CUSTOMER EXPERIENCE
INCREASE TRAFFIC

Our data helps bring customers off the web and into your dealership. From personalized offers and incentives to lead traffic analysis, we have the near-real-time data to know the who, when, and how of the customer journey so you can get buyers in the door.

LOWER DEFECTION RATES

Nothing is worse than a good lead slipping away, and we’re here to stop that. By knowing where your defectors are heading and what they’re buying, you can make real-time decisions to cut down on defections by up to 20% in your first 90 days and increase sales in your stores.

IMPROVE RETENTION

Satisfied customers mean better after-market sales. Urban Science helps keep your customers around by giving you essential data to know who they are and what they want.

DRIVE EFFICIENCY

Boost your sales team’s confidence and engagement by empowering them to focus on working in-market leads. With Urban Science data you can refine your sales process to let amazing talent shine through.

EXPAND YOUR MARKET

What’s better than knowing exactly what the competition is up to? Urban Science has the data to show you near-real-time dealership performance at a DMA level so you can expand your dealer group at the perfect time.

ENHANCE CUSTOMER EXPERIENCE

Show potential buyers you care by knowing more about them before they even step in the door. Our robust data helps you analyze your customer base, so you can drive better customer experiences throughout every point in the sales process.

SALESALERT™

AUTOHOOK®

TRAFFICVIEW™

MARKETGROWTH™
Key Benefit

SalesAlert’s daily defection data is proven to decrease lost sales in just 90 days

AutoHook’s conversion rate of up to 39% provides a reliable lead source of in-market customers

TrafficView analyzes daily defection data based on lead source, model, salesperson, and geography so you can identify opportunities for improvement

Marketgrowth’s DMA data helps you make smarter acquisition decisions by vetting markets for the highest potential
Solution
Features
  • Notifies your CRM when a lead defects from your dealership
  • Details the defectors information including vehicle make, model, trim, dealership sold, and more!
  • Sends timely offers to targeted shoppers
  • Drives traffic into your dealership
  • Sends purchase incentives to customers
  • Informs the models and trims you're stocking
  • Identifes opportunities for improvement by salesperson
  • Exposes weakness in your lead follow-up process
  • Analyzes the current market you're in to optimize your dealer group’s performance
  • Identifies the clearest opportunities for growth with the most in-depth DMA data avilable
Bundle Pricing
Analyze
Sales Trends
Benchmark
Performance
Identify Market
Opportunities
Drive Increased
Showroom Traffic
Improve
Lead Conversion
Real-Time Sales
Lead Updates
Salesperson
Performance Tracking
Urban Science

Dealership Performance

We turn every lost sale into an opportunity for improvement.

The pressure for sales never stops, and you want to work with the experts. Urban Science® offers essential tools to help you improve close rates and drive sales effectiveness. Gain access to the sole source of daily industry sales data, so you can convert more leads into buyers.

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Our Solutions

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Dealership Performance Solutions

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SALESALERT™  |  AUTOHOOK®  |  TRAFFICVIEW™  |  MARKETGROWTH™

SALESALERT™

Recalibrate Your Sales Process
with Daily Defection Data.

Get automatically notified when a lead has purchased a new or CPO vehicle from another same brand or competitive dealership! With a connection directly into your CRM, SalesAlert brings dealers daily defection data to improve the customer experience, train salespeople and enhance marketing efficiency.

  • Notifies your CRM when a lead defects from your dealership
EXPLORE LIVE DEMO

AUTOHOOK®

Intercept, Engage, Convert.

Target in-market online shoppers with customized incentives in order to drive high quality traffic into your dealership and leverage timely offers to close more deals. AutoHook’s closed-loop system allows you to target shoppers, send incentives, measure results and optimize your future offers. With AutoHook’s strategic marketing, users see a web-to-showroom conversion rate of up to 39%!

  • Sends timely offers to targeted shoppers
  • Drives traffic into your dealership
  • Send purchase incentives to customers
EXPLORE

TRAFFICVIEW®

Winning starts with knowing what you’re losing.

TrafficView takes one-dimensional CRM data and infuses it with the power of Urban Science’s daily industry-wide sales* and defection data, transforming it into a holistic view of what’s really going on at your dealership.

  • Deliver insights into your dealership’s traffic by matching your CRM data with industry-wide sales data from the Urban Science® DataHub™
  • Increase your sales effectiveness through decisions based on lead source, model, salesperson and geography
EXPLORE

MARKETGROWTH™

Unlock any market and every type of investment opportunity.

Get never-before-seen access to the exclusive insights driving the automotive industry. Whether you’re looking to invest in new markets, or grow in your own, you need science on your side. MarketGrowth™ unlocks opportunities across any market, any time.

  • Gain access to the most in-depth designated marketing area (DMA) data available
  • Make smarter acquisition decisions by vetting markets for the highest potential
EXPLORE

hidden

What Urban Science can do for you.

Use the dealership performance suite
to see up to a 20% decrease in daily
defections in your first 90 days.

What our clients are saying.

“SalesAlert is one of the best tools I’ve launched at my dealership! It has created engagement within the sales team and has helped us improve our CRM management processes to really determine why sales are lost. We don’t like seeing those Same Brand defections, but it allows me to re-engage those customers and introduce them to our amazing Service Department.”

John Bigelow, General Manager – Volvo Cars San Diego

“I really enjoy using SalesAlert. It keeps us productive following up with lost customers and focusing on in market leads. Our GM Robert loves SalesAlert and I believe it has made us better overall as a team!”

Tyra Ramos, BDC Manager, Maxon Hyundai

“At first I didn’t think I would like SalesAlert but after using it for over 3 months I discovered how impactful it is to our business. We do a lot of pre orders for customers so when we get a notification that a customer has bought elsewhere it helps us to re-engage the customer and talk about the purchase. SalesAlert also helps us hold our sales team accountable with follow up as we now know which customers are buying and when.”

Tiffany Wright, Internet Manager, North Park Lexus

“AutoHook™ has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom!”

Joe Valdez, Sales Manager, Rosen Nissan

“TrafficView™ has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show.”

Patrick Kyes, General Manager, Morrie’s Automotive Group

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding.”

Tom Agresti, Chief Technology Officer, Dream Motor Group

What our clients are saying.

“AutoHook™ has been a great tool for helping get people off of our website and into our showroom. We have seen about 50% of the people who filled out the offer online end up in our showroom!”

Joe Valdez

Sales Manager,
Rosen Nissan

“TrafficView™ has been a huge benefit for our store, as we are in a unique and competitive market. By using our own CRM data, we were able to see the effectiveness of the data firsthand, pairing TrafficView results with custom, targeted offers via AutoHook’s Web2Show and Lead2Show.”

Patrick Kyes

General Manager,
Morrie’s Automotive Group

“To actually see TrafficView results with your own store’s data right in front of you is a completely different ballgame. We have a few Mercedes-Benz stores utilizing TrafficView and the results have been outstanding.”

Tom Agresti

Chief Technology Officer,
Dream Motor Group

Latest insights

January 21st,  2026

Back to Brilliant Basics: Urban Science’s Betsy Marietti Joins ASOTU to Introduce SalesAlert™ Enhancement

Through this webinar, learn how SalesAlert turns auto buyer feedback into insights for sales coaching, customer experience improvements and performance tracking.

LEARN MORE
January 14th, 2026

Q4 EV Retail Sales Report

This Q4 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through January 2nd, 2026…

LEARN MORE
December 23rd, 2025

The ROI Revolution: Urban Science’s Eric DeMont Joins the For the Road Forward Podcast

Tune in and listen to Eric DeMont, Global Product Director at Urban Science, as he shares his insights into the role data plays in transforming the automotive retail industry.

LEARN MORE
November 25th, 2025

How New Automotive Entrants Are Challenging Europe’s Legacy Brands

Europe has become a magnet for new automotive entrants. Their rapid expansion has surprised an industry that, until recently, believed long-established names would continue to dominate Europe’s market. 

LEARN MORE
November 18th, 2025

Turning Lost Sales into Growth Opportunities

Tune in and listen to Client Satisfaction Manager, Kristine Lentz, share her thoughts on customer defection.

LEARN MORE
November 7th, 2025

Where U.S. EV Buyers Are Concentrated and What’s Motivating Them To Act

With customer loyalty growing increasingly fragile, understanding the “why” behind defections in near real time – and adapting quickly and efficiently – is key to sustainable growth.

LEARN MORE
October 20th, 2025

The Hidden Leaks: Where Dealers Lose Buyers Before the Sale

With customer loyalty growing increasingly fragile, understanding the “why” behind defections in near real time – and adapting quickly and efficiently – is key to sustainable growth.

LEARN MORE
October 14th, 2025

Q3 EV Retail Sales Report

This Q3 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through September 30th, 2025…

LEARN MORE
September 29th, 2025

8M+ Leads Reveal When Close Rates Actually Peak

By Day 4, most sales teams shift focus to new leads – not because buyers disappear, but because the process demands it.

LEARN MORE
July 21st, 2025

New TrafficView features deliver deeper defection insights and group-level performance clarity

Urban Science today announced four new enhancements to its TrafficView® solution, an unparalleled tool that integrates daily industry sales data with a dealer’s CRM lead data to provide defection (lost […]

LEARN MORE
July 15th, 2025

Q2 EV Retail Sales Report

This Q2 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through June 30th, 2025…

LEARN MORE
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  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

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