Platforms:
Turn our solutions into your competitive advantage.

Our industry-wide automotive data – pulled directly from first-party sources – powers the solutions we’ve built. Designed to integrate seamlessly with your platform, these solutions unlock sharper targeting, richer measurement, precision optimization, and new opportunities for growth in the automotive market.

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Maximize your platform’s impact —
at every stage.

Full Market Insight

Get the full automotive market picture

Your platform users need more than broad, mass-market data. With Urban Science, you can deliver the most relevant automotive intelligence available. This level of detail goes beyond what a CDP or third-party dataset can provide, giving your platform unmatched power to predict, target, measure, and optimize.

Proven Performance

Drive performance and deliver ROI

Equip your users with the ability to target the most valuable audiences at scale – while proving the true sales results of their media. Together, these capabilities deliver measurable ROI and demonstrate the full power of your platform.

Competitive Edge

Outpace the competition

Today, every platform can claim data-driven targeting. But only leaders transform that data into features that programmatically optimize towards sales. By offering this level of intelligence, your platform doesn’t just keep pace, it pulls ahead.

Data-Driven Wins

Our expertise drives business wins

The future of platform growth in automotive depends on intelligence that goes deeper than generic datasets. Urban Science delivers unmatched insight into daily market activity – helping your platform attract advertisers, expand share, and prove itself as the automotive partner of choice.

Flexible Data

Our data is your advantage

We open our data so your teams can build on it – creating look-alike audiences, expanding reach, generating custom reports, or enhancing native features. Unlike single-use providers, our flexible data fuels innovation, helping you customize, differentiate, and create more value for your users.

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Delivering prescriptive impact across the automotive media ecosystem.

We work with the leading brands, agencies, publishers and platforms to power our solutions across tiers and channels with industry-wide intelligence and data you can implement at speed and at scale.

制造商机构 Platforms / AdTech Service Providers

制造商

Maximize the potential in every step of your customers’ journeys.

Better understand your customer relationships: Know how your and your competition’s customers are engaging in the marketplace across tiers and channels and how best to connect with them to maximize your chance of media impact.

Go beyond the customer journey: You can’t understand a journey that’s incomplete. Supercharge your data set with solutions backed by daily, industry-wide purchases, so you can identify the full journey from impression to sale and increase your customers’ long-term value.

Win the race before you run it: Give yourself the best chance of deploying winning media strategies by leveraging a broad view of the entire automotive market before you send them live.

Future-proof your strategy: When the market shifts daily, the future is now and you need solutions that help you stay ahead. We deploy daily industry sales data through our solutions to help you optimize campaigns in the moment and adjust strategies and tactics for the future.

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机构

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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How We Help

SALESMATCH™ IN-MARKETAUDIENCES™ SUPPRESSIONAUDIENCES™ 规划INTELLIGENCE™

SALESMATCH™

Turn Insights into Impact

SalesMatch helped prove 43 times the return on advertising spend for a major OEM through a leading social platform.
Help your users show definitive proof that your media is reaching actual vehicle buyers — not just site traffic or brand awareness.
Move beyond assumptions with deterministic, first-party matching that connects ad exposure to real purchases with unprecedented accuracy and scale.
Strengthen your business case to increase ad budgets — demonstrate clear sales correlation with data-backed results.
Provide transparent, validated performance metrics to demonstrate true media effectiveness and which strategies are impacting the bottom line.

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IN-MARKETAUDIENCES™

Reach real, ready-to-buy customers

Enable advertisers to activate high-intent audiences—households up to 25x more likely to buy—using precision-targeted audiences built from daily automotive sales data.
Deliver more value to your advertisers with high-performing auto audiences tailored to their objectives – brand, model, segment, and competitive intenders – optimized for purchase behavior, reach, and ROI.

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SUPPRESSIONAUDIENCES™

Target better

Allow your users to suppress recent automotive buyers and maximize spend efficiency. Advertisers using suppression were able to reinvest up to 10% of their budget on real shoppers.*
Plug in, scale fast with seamless integration into your current tools and workflows, driving immediate and future campaign results for your partners.
Improve ROAS instantly – improve efficiency and benefit from suppression that is closer to real-time than any other solution on the market today.

*Based on an Urban Science study in conjunction with a US-based OEM client.

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规划INTELLIGENCE™

Plan smarter

Help your users pinpoint opportunities with the highest chance of success, based on data from the entire automotive market, including ZIP code, dealer and automotive segments.
Give advertisers the full-market view by showing not only their own performance, but also where they’re winning and losing against the competition.
Strengthen your platform’s value by equipping clients with competitive insights they can’t get on their own, enabling smarter planning and better-informed decisions.